Understanding and Implementing a Social Media Marketing Funnel
- gbaloria333
- Aug 6, 2024
- 2 min read
You might have heard that businesses use funnels to turn leads into sales. But understanding how this works can be confusing.
Here’s a simple example:
Imagine you pass by a restaurant every day but have never thought of eating there. One day, you get a discount offer for your first meal at home. You decide to try it out with your family, enjoy the food, and start visiting the restaurant regularly for special occasions. This is similar to a marketing funnel.
In the digital world, a marketing funnel guides customers from first hearing about your business to making a purchase. Here’s how it works:
Awareness: Draw attention to your brand and make people aware of it.
Interest: Get them to click on your ads and learn more about what you offer.
Desire: Make them want your product or service.
Action: Encourage them to make a purchase.
When people see your ads online, they often ask:
Who are you? They want to know who you are and what you do.
Where are you from? They want to understand your background and credibility.
What do you offer? They are interested in your products or services.
As they learn more about your brand, it becomes easier to turn them into customers. This step-by-step approach helps in converting interest into sales and building lasting customer loyalty.
The market funnel is all about moving people from being unaware of your brand to becoming customers. While many people talk about marketing funnels being complex or fancy, it's important to remember that a marketing funnel can be straightforward and simple.
For businesses just starting out, the focus should be on creating a simple marketing funnel that effectively guides potential customers through each stage—from awareness to conversion. Keeping the funnel simple but work hard on it to understand on it and manage helps in efficiently turning prospects into loyal customers. Let's talk about a universal easy marketing funnel model.
Social media fits into these stages as follows:
Awareness: Attract new people who don’t yet know about your brand. When using Facebook ads, create content that encourages engagement. Avoid pitching your services directly; instead, let users know that the post is shared by your brand. Focus on engaging those who react, like the post, watch the video, visit the website, or leave comments.
Consideration: Ensure people remember your brand and stand out from the competition. For instance, an educational company can offer a free webinar and ask for sign-ups. Collect email addresses and mobile numbers during registration. Use this information to guide them further down the funnel.
Action: Track who has signed up for your service demos. Provide them with an exceptional demo experience to engage them with your brand and product.
Engagement: Keep in touch with customers and stay on their minds after they’ve taken your demo and made a purchase. Create your newsletter, offer messages etc.
Advocacy: Build trust so that satisfied customers recommend your brand to others. And you can do this post purchase activity. You can give them special offer, customer services, offer membership etc.
Managing these stages effectively helps in driving sales and building a loyal customer base.
Below are sharing two useful links for more reading on Marketing Funnel.
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